A small brand campaign, end to end.
From brief to delivery across web, packaging, and editorial.
The brief
A small independent maker needed a single set of imagery that worked across their website, packaging, and a small social push. The brief was for imagery that felt considered but not styled to the point of being untouchable.
The approach
We shot over two days, on location and in a small studio setup. We planned format ratios upfront — square, vertical, landscape — so the edit wouldn't have to be reconstructed later. We delivered multiple crops of each approved image, ready for use.
The delivery
About 80 final selects, each exported in the formats the maker needed. Web-optimised versions for the site, print-ready versions for packaging, and pre-cropped verticals for social.
What worked
Planning the formats upfront saved a day of post-production. Delivering crops rather than single exports made the maker's job easier across channels.
This is a fictional demo. The case study exists to demonstrate the Pro tier portfolio depth.